Solo: A Star Wars Story Box Office – Wonders and Detriments of an Icon


Image Courtesy of Walt Disney Home Entertainment

This past Memorial Day’s weekend, one of the biggest and most influential films of the entire year released due to a mountain of both positive and negative circulation. To only a mere film fan, it is instantly recognizable that this film is Solo: A Star Wars Story, the latest installment in Disney’s Star Wars anthology series. Coming off the divisive reception of Rian Johnson’s Star Wars: The Last Jedi, Solo needed to help resolve a community struck down to its core. And with such high expectations, the film quickly turned into a messy production even leading to its original directors, Phil Lord and Christopher Miller, being entirely fired off the project, only given credit as executive producers. Acclaimed director Ron Howard took over the project, leaving many fans somewhat confident and hopeful for the film’s release in May of 2018. And when that release date finally came and the review embargo was lifted, giving way to a series of moderately positive reviews, most box office predictions for the film shared in the positive warmth from the film, with early reports suggesting an initial 150 million Memorial’s Day weekend for the film, leaps and bounds ahead of what it actually achieved. However, when the film was finally released and fans around the world purchased their tickets and sat comfortably in their seats to view this supposedly hotly anticipated film starring one of cinema’s greatest icons, box office analysts slumped in their chairs knowing that both the reception and financial outlooks for Solo: A Star Wars Story were anything but positively warm.



Image Courtesy of Walt Disney Home Entertainment

Heading into the four-day holiday weekend, most predictions were beginning to scoff at the initial reports of a “150 million weekend,” but that doesn’t mean the predictions weren’t positive. Most outlets saw a potential 120 million for the Memorial Day weekend, with a 100 million haul for the normal three-day weekend. If this result were to have occurred, the financial perception of Solo could have been far better. Instead, as the weekend progressed and the daily totals from Thursday advance screenings and Friday came in, the industry effectively became nervous and began publishing financial reports preparing audiences for the worse, an action that ultimately proved to be both accurate and necessary.


Image Courtesy of Walt Disney Home Entertainment

Solo: A Star Wars Story arrived with an opening weekend of 84 million for the three-day weekend and 103 million for the four-day holiday weekend, barely itching past the century mark for that value. An 84 million opening we