THE UPSIDE Continues Strong, Expected to Be Janaury's Box Office Holdover

Kevin Hart and Bryan Cranston Stars in THE UPSIDE (Image Courtesy of STX Entertainment)

Heading into the month and even the weekend, it was destined to be writer and director M. Night Shyamalan's month. GLASS, his latest film starring Samuel L. Jackson, James McAvoy, & Bruce Willis in a grounded, superhero crossover, was expected to be a massive hit, with most analysts predicting that it would open to 50 million with optimistic expectations in the range of 60-70 million. However, most likely due to a poor reception from both audiences and critics, a dangerous combination for a film's financial prospects, the film fell shockingly short with just a 40 million opening weekend over the three-day period, marking a 20% decline from even the lowest of industry expectations. But while GLASS continued to fizz and gain little traction at the multiplex, Kevin Hart's THE UPSIDE continued on strong from last weekend, where it unexpectedly overtook AQUAMAN for the top spot.

Director Neil Burger and Kevin Hart On the Set of THE UPSIDE (Image Courtesy of STX Entertainment)

Ranked second was Kevin Hart's and Bryan Cranston's new comedy/drama, THE UPSIDE. After unexpectedly over performing last weekend, the film continues to impress with just a mere 26.3% decline this weekend. While admittedly the presence of GLASS may not have affected it much, due to the wide gap between the two targeted audiences, it shows that THE UPSIDE may be able to play through the entirety of the month and into February to soak up as much revenue as possible. It has already passed its 38 million production budget with its currently-standing worldwide total of 50.7 million. And unlike GLASS, its audience reception was booming with viewers leaving the theaters beaming with happiness. THE UPSIDE is playing in theaters now.

Kevin Hart and Bryan Cranston Stars in THE UPSIDE (Image Courtesy of STX Entertainment)

(This portion is taken from the previous published HBB Reviews article "Box Office Report (January 18-20): GLASS Nearly Shatters w/ Debut, THE UPSIDE Continues Strong," the full article of which can be found here).

Supporting Film, Literature, and Gaming Since June 1st, 2018.

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